"I thought, 'If Stew hears I'm growing clementines, he's going to compete. The Resnicks made a fortune marketing coins and collectibles before turning California pomegranate groves into the Pom Wonderful juice brand. Evans was worried about a certain set of neighbors-the Resnicks, who ran one of the country's largest fruit and nut operations. Evans signed a deal with a nursery in 1996 to multiply clementine trees and sell them exclusively to him, locking in a head start over rivals. Evans recalls his son, Barney, telling him over the phone. He dispatched his oldest son to research clementine groves abroad. He hired experts to confirm that the fruit could endure the San Joaquin Valley's weather extremes. "Supermarket chains told me, 'If you can grow 'em, they'll sell,'" he recalls. Evans, a stockbroker-turned-farmer and already into tomatoes, oranges and kiwi at the time, caught wind of the fact that Spanish clementines were selling well on the East Coast. A Roll Global spokesman said the company wouldn't discuss the business relationship and issues in "ongoing arbitration."Ĭuties have their origin in a 1990 freeze that badly damaged California's citrus harvest. Evans in Los Angeles federal court over use of the Cuties name on a new juice line. Shortly after, Paramount Citrus, the Resnicks' company and a unit of their closely held Roll Global LLC, sued Mr. Evans irked the Resnicks by selling a smaller version of the fruit that his company registered under the trademark "Baby Cuties." The Resnicks believe it undermined the Cuties brand's premium image, according to Mr. Lynda and Stewart Resnick, part of the group behind the rise of Cuties. "Are Cuties well-known just because of advertising? My personal view is it's a damn good piece of fruit." In the latest season it spent $20 million on a national campaign to promote Cuties. To fend off the new competition and keep their tangerines on top, the group is pouring money into marketing at the Resnicks' behest. Now, the Cuties brain trust is showing some cracks. That strategy is spawning a marketing battle as rivals trumpet their own seedless, easy-to-peel brands: Darling Clementines, Delite, Clem'NTina's, Bee Sweet. Evans and his group spent considerable sums to try to capture shoppers' attention. Eight years ago they launched the Cuties brand. Evans, 67 years old, built his empire with Stewart and Lynda Resnick, the Beverly Hills billionaire marketers of Fiji Water and Pom Wonderful pomegranate juice. Across California's citrus belt, farmers are ripping out orange, lemon and grapefruit trees to switch to mandarins. But in the meantime, the small, glossy, deep-orange fruit is, acre for acre, the most profitable citrus in America. It's too early, of course, to elevate the seedless mandarin to a place in this pantheon. The Saturday Essay: The Big War Over a Small Fruit.So it is easy to count that medium size cutie clementine (74 g) has about 0.1 g of fat. In the same way as for protein we can calculate that medium size cutie clementine (74 g) has about 8.9 g of carbs.Ĭutie clementines have 0.15 g fat per 100g. When you multiplay this value with weight of medium size cutie clementine (74 g) you can see that you will get about 0.6 g of protein.Ĭutie clementines have 12.02 g carbohydrates per 100g. Five medium size cutie clementines 175 kcalĬutie clementines have 0.85 g protein per 100g.Four medium size cutie clementines 140 kcal.Three medium size cutie clementines 105 kcal.Two medium size cutie clementines 70 kcal.Big size cutie clementine (96g) 45.5 kcal.Small size cutie clementine (59g) 28 kcal.Half of medium size cutie clementine 17.5 kcal.Ounce (oz) of cutie clementines 13 kcal.Half cup of cutie clementine (80g) 38 kcal.Medium size cutie clementine (74 g) 35 kcal.In table below you can also see calories amount for four and five cutie clementines. It is easy to count that two cutie clementines have about 70 calories and three cutie clementines have about 105 calories. How many calories in 1, 2, 3 or 5 cutie clementines?Īs I wrote before medium size cutie clementine (74 g) have 35 calories.
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